06 || April || 2024
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#Issue 61
How to become a
data professional
Hello ET people
This isn’t the first time we’ve written about data analysis. In 2022, we had Joseph Asa’ah, a data analyst at Big Cabal Media, join the newsletter to share some quick tips.
Since then, the demand for data talents has increased globally, and it’s now become important to rehash the role. In a three-part series, we’ll guide you on becoming a data talent through insightful advice from seasoned professionals and experts over the next three weeks. While the 2022 edition focused on breaking down the data analysis role, today’s edition focuses on how you can clinch the data analysis role.
by Timi Odueso & Faith Omoniyi
The economics of data
AI systems are powered by data and data analysts play a vital role in collecting, cleaning, and preparing this data. However, data analysts are not restricted to just AI alone. Businesses use data analysis to understand customer behaviour, identify sales trends, and optimise marketing campaigns, helping them make smarter decisions and gain a competitive edge.
Today we’re learning from the story of Mariam Adeoti and how she went from being a booksmart economics undergraduate to kickstarting her career as a data analyst.
Mariam’s journey into data analysis started in 2019, while perfecting her search query for some data she had been looking for. Before she transitioned into data analysis, Mariam had worked as a community manager and programme manager at an NGO. During COVID, Mariam took courses on data analysis and eventually landed a role at Briter Bridges, an international data analytics firm, after a year of self-study.
*Newsletter continues after break.
How do you become a data analyst?
To become a data analyst, you’re required to learn multiple technical skills: SQL, Excel, Python, and PowerBi. However, Mariam says you do not have to learn them all at once. Mariam recommends starting with Excel especially if you don’t have any previous programming experience before moving on to SQL and Python.
To become a data analyst, you’re required to learn multiple technical skills: SQL, Excel, Python, and PowerBi. However, Mariam says you do not have to learn them all at once. Mariam recommends starting with Excel especially if you don’t have any previous programming experience before moving on to SQL and Python.
While all of the tools are important, Mariam says preference for each skill varies with different companies. Remember to learn one at a time and build proficiency with it as you go. Mariam recommends building real-life projects even as you learn these skills to demonstrate your proficiency.
To do this, Adekoya Teleola, a data analyst trainee at EduBridge Academy, recommends using the real-life data set Kaggle.
Problem-solving, communication, and collaboration are the top of the soft skills needed to thrive as a data analyst. While your role as a data analyst is to help a company uncover insights in places often overlooked (which demonstrates your problem-solving skills), this brings to the fore communicating and working with stakeholders(collaboration) to transform the insights found into results.
While newbies might be fixated on learning technical skills, Mariam says developing your soft skills is equally important. She recommends taking the McKinsey Forward program to bolster your soft skills.
*Newsletter continues after break.
You can learn data analysis too
Check out some of these resources that can help you learn how to tell stories using data.
How to get your first data analyst role
Data analysts often work across different verticals including including business, tech, finance, oil and gas, criminal justice, science, medicine, and government. While there are no hard and fast rules, Mariam recommends creating a shortlist of target industries. This will help you identify the skills and qualifications needed to land a job in your chosen field.
As we established earlier, different industries have different technical knowledge requirements—while some require applicants to have Excel knowledge, others require knowledge of both Excel and SQL. Being familiar with your choice industry’s preferred technical skill can help you tailor your portfolio to getting a role.
Data analysts who spoke to us claim e-commerce data analytics and cybersecurity data analytics are hotspots for aspiring data analysts. Mariam says there is a demand for analysts to help e-commerce startups understand their data.
If you’re transitioning into data analysis from a non-technical background, Mariam recommends leveraging your current experience; Look for data analyst jobs in industries similar to your current one. Your existing skills are likely transferable, giving you a strong foundation to build upon and stand out amongst competitors. Mariam also suggests networking as an easy route for landing your preferred role.
Data analysts who spoke to us recommend a combination of networking, building and sharing in public, following seasoned Data analyst professionals and top podcasts, joining communities, and attending webinars and events as a surefire tip for growth.
Here are some recommended communities you can join:
Recommended Influencers and podcasts to follow include Jess Ramos, Tina Huang, Daliana Liu, and Tom Mitchell.
Before we draw the curtains on today’s episode, Tom Mitchell, a data consultant gives free advice on how to navigate your role as a data analyst. According to him, to thrive as a data analyst you need a blend of 70% soft skills and 30% technical skills. Tom Mitchell also recommends getting good at cleaning data as only a small number of companies have good data to work with.
That’s all on the first of the trifecta series on data skills. Next week we’ll dive deep into the skills needed to become a data scientist.
Events
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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16 || March || 2024
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#Issue 60
How Bukola Osuntuyi went
from acting to tech
Hello ET people
Today’s guest shared a photo of her, in character, sitting on a horse, back in her university days.
You’re probably wondering how this “Queen Amina of Zazzau” successfully switched into the tech industry. She’s guest-authored this edition #EnteringTech to tell you all about it, in hopes that it will inspire you. Let’s go!
by Timi Odueso & Faith Omoniyi
From acting to tech
Bukola Osuntuyi wasn’t initially drawn to theatre arts, but looking back, it was the perfect choice at the time. The programme equipped her with invaluable skills for the business world, she says. From emotional intelligence and interpersonal relations to critical thinking and teamwork, the curriculum honed her into a well-rounded professional. Public speaking, another key takeaway, is a major asset these days. It all adds up to a win for Bukola.
She moved to Lagos for a one-year corp programme after graduating from A.B.U. Zaria, and later got into tech through a childhood friend, Benjamin Owobu, who persuaded her to apply for a customer experience role at Konga.com.
That was back in 2012, and she was hearing about Konga for the first time. As she researched the company, she stumbled on a CNN interview with Sim Shagaya, the founder and ex-CEO of Konga, and that birthed the beginning of her love for tech startups. She then applied for the role and was offered a job in the Customer Experience Department.
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Her experience with the customer experience team at Konga helped her understand platform usability, e-commerce operations, and the customer journey.
Her experience with the customer experience team at Konga helped her understand platform usability, e-commerce operations, and the customer journey.
With these skills, she was promoted to a supervisory role in less than two years. But Bukola wanted more.
So she started to enhance her technical, design, and analytical skills. Starting with Excel basics and fueled by online learning, Bukola mastered advanced functions, impressing her manager with customer feedback analysis and NPS reports for executives, launching her tech career ascent.
Bukola’s technical and cognitive skills facilitated her transition to the fintech industry, where she was hired by Adia Sowho, Migo’s former managing director.
Under Sowho’s guidance, Bukola was able to expand Migo’s customer support team and shape the customer experience by collaborating closely with the IT, data science, and marketing departments.
Turning a layoff around
Everything was going well; she was leading a team of support champions and learning more about the fintech industry. Then COVID hit in 2020, and she found herself out of a job.
A five-month job search can be daunting. But instead of dwelling on the gap, Bukola took a proactive approach. She used this time for self-reflection, evaluating her career path and identifying ways to solidify her value in the tech industry. Here are eight strategies she says she implemented:
In 10 years, Bukola progressed from a customer service agent handling varied customer reactions to a business operations leader in IT and financial services. She’s built teams, executed strategies for technology companies, fostered startup cultures, authored financial policies, managed organisational performances, optimised business processes, collaborated with IT executives, hired diverse talents, represented organisations at conferences, and organised global company retreats.
The role of a business operations professional is crucial in shaping tech organisations and fostering an optimal working environment.
As the new year begins, perhaps your goal for 2024 is getting into tech; it is 100% achievable even without having a technical background. To become a leader, particularly a female in the tech startup industry, Bukola says you need the right skill set, determination, innovative mind, and courage—akin to Queen Amina leading a male-dominated battlefront.
Bukola Osuntuyi is passionate about contributing to African tech startups by exploring innovative and strategic ways to foster business sustainability. You can connect with her on LinkedIn at Bukola Osuntuyi and Facebook at Bukola Osuntuyi.
Opportunities
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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21 || February || 2024
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#Issue 55
How to move into
law through tech
Hi
If you are looking to move from law into tech, we bring you good news. This week, we spoke to seasoned lawyers who offered insighton how to transition smoothly.
As you read today’s edition, please share it with your network across social media and tell us what you think so we can improve.
How Okechukwu Eke did it
Right after law school, Okechukwu Eke, the general counsel at fintech Moniepoint, knew his core strength was in corporate law and not litigation. His love for finance drove him into his first role as a legal counsel at a Nigerian commercial bank, Fidelity Bank, in 2008.
Eke, with a career now spanning 15 years, says starting at Fidelity Bank built the groundwork for his transition into tech. At Fidelity, alongside his work handling litigation management, dispute management, contract review, and drafting, Eke reviewed technology agreements and e-business agreements for the bank. He moved on to support the corporate banking and e-business team at First Bank. Eke also handled similar responsibilities when he joined Diamond Bank and Union Bank.
His eventual switch to tech came in 2019 when he joined Interswitch, the payment giant. According to him, the move was a major shift from his banking experience as he was rocked by the fast-pacedness of startups.
Now that you have a peek into Okechuckwu’s story, here’s how you can write yours.
Paths to pursue in tech
First, you’ll need to acquire the skills and choose a path to pursue.
Like Eke, you’ll need the first identify where your passion lies and learn the core skills to help you thrive in that chosen path. Eke says contract drafting and negotiation skills are a must-have. Deepening your knowledge of tech law within both local and foreign jurisdictions alongside possessing excellent corporate and commercial knowledge is essential.
On the soft skill rung of the ladder, Awuese Iorchor, an Associate at Hamu Legal, says you must also have adaptability, collaboration, and problem-solving skills handy.
When you have all this sorted out, here are a couple of open paths our experts recommended.
How to get your first role
Now that we have talked about the core skills and different career paths that exist within tech law, it’s time to learn how to land your first tech role. If you have zero experience with working with startups, Eke says applying for internships in smaller tech startups is a good place to start. This allows you to learn the ropes in a dynamic environment and build relevant skill sets.
As you grow in the field, Iorchor offers reassurance, reminding you that countless others have paved the way before you. Both Iorchor and Eke emphasise the importance of continuous learning.
They suggest reaching out to mentors in the field, taking online courses and boot camps, and attending Legaltech events. Eke says you can join established communities like Legal 500, the International Bar Association Technology Law Committee, and the International Legal Technology Organisation.
You can also follow prominent folks in the tech law space like Saadatu Hamu Aliyu, Managing Partner at Hamu Legal, Tochukwu Okezie, Chief Legal Officer & Company Secretary at Interswitch Group, Gbenga Haastrup, Global Head of Legal Compliance at Umba, and many others.
While a career in tech law looks promising, it is not without its challenges. Constantly changing regulations and laws is one part of the divide. Also, tech companies often do not see the importance of employing a legal counsel early enough. According to Iorchor, trying to balance your daytime jobs with getting familiar with new tech skills might also be a stumbling block.
As they say, no pain, no gain.
That’s it, learned colleagues. If you have any thoughts or questions about today’s edition, please reach out to us at newsletter@techcabal.com and we’d be happy to speak with you.
Ask a techie
Q. I am a computer science undergrad and we are required to go for industrial training programmes in a few months. I am concerned because I have no skills and I don’t know how to go about applying for internships and all. Can you please advise me?
No worries, feeling unprepared is normal! Here’s the key:
1. Develop Your Skills:
2. Prepare for Internship Applications:
Remember, the key is to start early, actively build your skills, and be proactive in your search. Don’t be afraid to reach out for help and use the resources available to you. Good luck!
That’s all we can take this week. Have any questions about working in tech? Ask away and we’ll find answers for you.
Opportunities
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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7 || February || 2024
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Issue #57
Building a
career moat
Greetings ET people
Faith here. It’s my first time writing to you this year. I have read 5 articles, watched one YouTube video, and listened to one podcast to put this together for you.
In today’s world of continued layoffs and AI job-taking, I present to you a way out of the dread—career moats.
Tech trivia
Today’s question is a bit dreary. You’ll find the answer at the end of this newsletter.
What are career moats?
In medieval times, moats were wet walls that kept attackers out, fire at bay, and fish on the menu. Similarly, career moats can keep you fed, and protect your value in the job market.
Cedric Chin defines it as an “individual’s ability to maintain competitive advantages over your competition (say, in the job market) to protect your long-term prospects, your employability, and your ability to generate sufficient financial returns to support the life you want to live.”
Career moats are nothing out of the ordinary. It’s a way to build competitive advantage through an extremely rare set of skills that set you apart from the crowd such that you can find jobs easily and if you are ever laid off, you may easily find another job. See career moats as having the skills that make you a “hot cake” in the job market.
Putting this into perspective allows you to carefully plan your career moves ahead of time and think more strategically about your career. Cedric Chin says, “Job security is tied to your ability to get your next job, not keep your current one.”
If you possess unique and extremely rare strengths and interests that are in high demand, you’ll never have to worry about layoffs because everyone will need you.
How do you build career moats?
While we have established that career moats requires having rare and valuable skills, you might be wondering “What does having rare and valuable skills look like?” Cedric thinks about it in three ways, but I would emphasise two:
1. A skillset can also be rare and valuable if the skillset is unattractive but valuable. Not many people want to become data scientists, for example, because it requires problem-solving, analytical and mathematical skills. However, there exists a shortage of data talents globally—data scientists, data engineers, data analysts, etc, because data powers all AI and AI-enabled systems, and we don’t need to say that AI is here to stay. Building data skills is one example of building a career moat. It’s not an attractive skill and it’s one of those jobs that can have slow days, but it’s a valuable skillset.
2. Next, a skillset can be rare and valuable if you specialise in it before it becomes clear that it is valuable. An example that comes to mind is Web3. When Web3 became popular in 2021, many people flocked to it like it was the best thing since sliced bread plantain. If only people those people had positioned themselves to offer specialised services in the space before the boom.
I recently met with a Web3 influencer and marketer, Precious Josiah, who set up a digital agency to help Web3 startups tell their stories better and connect with their target audiences. That’s another example of what a career moat looks like. Precious, who had previously worked with other global Web3 agencies saw an untapped African market and decided to build her own agency. She figured that if Web3 startups are littered the place, somebody would need to tell their story and break down the jargon into easy-to-understand language to the audience they are trying to sell to.
Another friend, Demilade Akin-Adeniyi, a UI/UX designer started positioning himself as a Web3 UI/UX designer. He chalked up his decision to the lucrativeness of the Web3 and crypto space. You too can find promising tech careers and determine what your career moat will look like.
It’s all about the mix
To bring this home, I’ll share thoughts from two brilliant people.
In a short call with me, Fu’ad Lawal, team lead of Archivi.ng, contends that staying ahead of the curve through continuous learning—a process motivated by curiosity and unrelenting dissatisfaction—is the greatest approach to building a career moat.
Furthermore, in his podcast, “How to Build a Personal Moat to Further Your Career”, Morning Brew CEO Alex Lieberman says that building a career moat isn’t just about accumulating knowledge or building skills. It’s all about finding a mixture that creates a massive unlock in your career. In practice, there might be a lot of critical thinkers or high EQ folks out there, but there exists such a slim group of people who excel at the three skills. What do these skills look like in your current profession? You should aim to be among the top 1% of those who excel at all these skills.
I would like to know your thoughts on how you’re thinking about building career moats. Shoot me an email at faith.omoniyi@bigcabal.com.
Ask a techie
Q. What’s the difference between Data Entry and Data Analytics. I’ve done my research but I still can’t fathom the discrepancy between the two?
Data Entry and Data Analytics are two distinct fields within the broader realm of data management and analysis:
The preference between Data Entry and Data Analytics largely depends on your interests, skills, and career goals. However, in terms of demand and career prospects, Data Analytics tends to be more sought after due to the increasing importance of data-driven decision-making across industries. Data analysts are instrumental in extracting actionable insights from data to drive business growth, optimize processes, and enhance performance.
That’s all we can take this week. Have any questions about working in tech? Ask away and we’ll find answers for you.
Tech trivia answers
This year alone, 28,790 employees have been laid off across 104 tech companies globally. There’s no better time for a career moat than now.
Jobs
There are more jobs on TechCabal’s job board.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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18 || January || 2024
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#Issue 55
How to write
a stellar CV
Hi
If you’ve been online this past week, mainly on X (Twitter), then you’ve seen the HR v Applicant conversation going on. If you haven’t, here’s a recap.
An HR professional made a tweet on how difficult it was to get 20 suitable candidates from a pool of 600 applicants. Why is this contentious? Well, on the HR side of things, the talent teams are arguing that people are not as employable or are applying with second-rate CVs. On the other side, applicants are saying job descriptions these days are asking for too much and are unready to invest in talent.
In today’s edition of EnteringTech, we’re taking another direction. Instead of talking about who’s wrong or right, we’re going to show you how to create the best CV so you’re getting jobs left and right. Let’s get into it.
by Timi Odueso
Tech trivia questions
Some trivia before we begin. Answers are at the bottom of this newsletter.
Why are CVs important?
A CV—short for Curriculum Vitae—is a document that briefly summarises your work experience for prospective employers.
They’re basically sales pitches that tell employers why they should buy hire you.
In many cases, CVs are the first impressions of the corporate world; they’re the first thing your bosses and managers will learn about you.
So to make a great first impression, you have to ensure your CV stands out.
How do you curate resumes/CVs that shine? We spoke to two HR executives and here’s what Chiazagom Anisiebo and Felix Bissong have to say.
Five tips on creating stellar CVs
1. Show results
A great CV is the enemy of a math teacher—you have to show your results without focusing on the workings. In the tech world, what matters is what you’re able to build and how fast you’re able to build it. If you’re applying for a role as a product manager, your CV must show how many [successful] products you have built.
“We want to see your achievement, not your job description. It’s also important that your achievements are quantifiable,” says Bissong.
Instead of just stating what you did in old jobs, show what your efforts produced. Here’s an example:
Responsible for building a newsletter product.
Contributed to the 4x growth of a digital product within my first 18 months in the role.
Measurable metrics—results—are what matter, and they’ll make your CV stand out.
You may have heard this before but your CV is not your autobiography. It’s your corporate FAQ.
Only essential information regarding your corporate or work history should be added. Take out information like your date of birth, your primary and secondary schools, marital status, and your physical addresses.
“A lot of people have unnecessary information in their CVs. The thing is, only relevant job experiences should be in your CV. A lot of times, you don’t even need to add all your past roles, especially when they don’t align with the role you’re applying to,” Anisiebo says.
Your CV is selling you and your skills to potential employers. It’s the real-life elevator pitch!
3. One size doesn’t fit all
CVs are not like wristwatches, one size type does not fit all. You have to create CVs for every job you’re applying to.
The CV you send to TechCabal is not the one you’ll send to Zikoko. Each job has key requirements, and if your CV doesn’t measure up to them, it’ll be tossed aside.
For every job you apply to, modify your CV to showcase the skills and requirements they’re looking for, if you have them.
Both Anisiebo and Bisssong agree with the sentiment. For Anisiebo, she says “The goal is to create a CV that will get you in the door. Your CV should be crafted with keywords that match those in the job descriptions. If they don’t match, the HR Information System (HRIS) will not pick it up”
If you’ve applied for jobs recently, you’ll notice that companies use sites like Bamboo HR, SeamlessHR or Lever to collect applications. These sites use applicant tracking systems (ATS) to qualify or disqualify candidates based on how their CVs match the job description. So if you have just one CV, you’re probably going to get a lot of nos.
There are tools like JobScan and SkillSyncer that help make sure your CV has the right keywords for a job application.
From Bissong’s view, the way to go about this is to first understand the sector, then the company, and finally the job description. “Edit your CV to fit the role, align your professional experience to the job description” he says.
For example, a data analyst job might call for expertise in the Python language. A CV that states “proficient in all data languages” will not scale through, but one that specifically mentions proficiency in Python will.
To be clear, we’re not asking you to lie about your skills. We’re asking you to make sure you specify the skills you have that match the job’s requirements.
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4. Size matters
In today’s trivia, you’ll learn how long the average recruiters spend on one CV. A hint: it’s not that long.
Like tech recruiter Joseph Gichuhi said in this edition of #EnteringTech, recruiters get hundreds and sometimes thousands of applications, depending on the role. The longer your CV is, the less time recruiters will have to focus on key aspects of your application.
The optimal length of a CV should be two to three pages.
5. Choose the right format
Finally, the format of your CV will also play a role in which jobs you get interviewed for. You need to make sure your CV is styled to the global standard.
This means no spelling errors, no wrong punctuation marks, and no—we can’t stress this enough—Comic Sans font! Choose a legible or standard font like Arial, Times New Roman, Garamond, or Open Sans. No cursive or showy fonts are needed—unless of course, you’re applying to be a clown.
In our conversation, Bissong gave a step-by-step analysis of how your CV should be formatted. “The first thing we’ll see is your professional summary or header, that’s what piques my interest,” he said. And this part should be short, the recruiter said. “I often advise people to match the professional header or summary in their CVs to their LinkedIn headers.”
Next, you should list your professional experience in descending order. “What should be first is your current or immediate past role. And in it, you should add the dates of employment as well as your achievements in the role.” Bissong says every job experience you list should not exceed five lines and a minimum of three.
The recruiter also talks about the importance of adding relevant certifications as a boost but urges applicants from adding references unless it’s specifically required.
Job hunting is undeniably hard, but we hope these tips will help you craft a compelling sales pitch for yourself. In closing our discussion, Anisiebo shared a final word we think everyone will benefit from, “If you apply and don’t the job, don’t take it personally. Oftentimes, it’s not a comment on your person or skill, it just means the company is looking for something different at the moment.”
Ask a techie
Q. If I don’t have any experience working, what do I put on my CV?
Great question. No working experience ≠ no experience at all.
In edition #002 of #EnteringTech, where we wrote about landing your first tech jobs, we outlined some ways you can show experience for a job.
You can take online courses which often have exercises that give you practical knowledge for jobs. You should also practice what you learn and build a portfolio.
For example, as a budding designer looking to land your first tech job, you should design as often as you can and create mock-ups of different products and services. A data analyst should show the different dashboards and data visualisations they’ve practised and created.
What matters in tech are results and capability. As an entry-level techie, your CV should showcase your portfolio and your learnt courses. That way, employers will be able to gauge your skill level.
That’s all we can take this week. Have any questions about working in tech? Ask away and we’ll find answers for you.
Tech trivia answers
Opportunities
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
No longer want to receive these emails? Unsubscribe here
10 || January || 2024
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#Issue 54
How Donald Yotay went
from music to design
Happy New Year people of ET
To start 2024 off, we’re sharing the story of an Entering Tech reader who refused to gree for everybody.
Donald Apakhade Ogah—or Donald Y.O.T.A.Y (ears Of The African Youth) —is a 25-year-old Nigerian who started his career in music, and is now building a tech career as a UI/UX designer. Our conversation with Donald started on X (Twitter) early this week when he shared his success story (and how we played a part ).
So for today’s edition of #EnteringTech, Faith and I have invited Donald to write to you about his journey through music, network marketing, and tech. Here’s how Donald Yotay is hustling his way towards building an audio tech unicorn.
by Timi Odueso & Faith Omoniyi
Tech trivia questions
Some trivia before we begin. Answers are at the bottom of this newsletter.
From music to design
I have documented my job search journey on LinkedIn and Twitter, and my goal is to share a well-rounded story. I hope that you gain one or two things that can apply to your job search, business, or brand.
I started off studying computer science at the University of Lagos (UniLag), but in 2018, I dropped out in my third year to pursue my dream of becoming an artist. I won’t go into details on how that went, but by 2021, after years of being an artist without any sponsor or record label, I decided to look for ways to make money. This time, I tried network marketing. I believe that our dreams change, and we should allow ourselves to pursue new dreams.
By 2022, I switched roles again, and this time to tech—design. In a conversation about entering tech, my cousin, a full-stack developer, suggested I try product design. At the time, I didn’t even know what Figma was. But then I spent the whole of 2022 learning from free YouTube tutorials, Udemy and Coursera. I learned mostly UI design and had just a brief idea of UX design.
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A year later, I was ready for a job. In January 2023, I enrolled in a boot camp at Side Hustle to build an MVP for a startup idea, where I got my first taste of working on products.
I created a portfolio, and got a mentorship on ADPList where I spoke to mentors from Tesla, HomeDepot, and American Express. There’s a lot I learnt from these mentors from creating my core values to identifying industries I wanted to work in, but one of the most critical things that would help me down the line was creating a unique portfolio. “The job market is saturated,” they told me. “And if you want to stand out, you have to create something that’s different, something you’re passionate about. This way, even when you’re speaking about it, your passion will show.”
And that’s what I did. I created a portfolio that said something about my interests. In it, there’s a prototype for Moosic App, a music streaming platform that stems from my background as an artist (with songs being used in Nollywood films), a UX design for Google Chrome bookmarks, and even a brand design project for my sister’s scented candle shop.
I designed things I was passionate about.
The work paid off. In November 2023, I clinched an interview with a construction startup that needed a designer for an app and a website.
Did I get that job? Yup. But I declined because it didn’t align with my career objectives. My mentors advised that even greenhorns with no experience can still stand firm on their core values, preferred industries, and dream workplaces.
They say No, I hear “NOTO”
I didn’t relent though. I consistently reached out HR departments and even had another interview in December 2023, and in January 2024—this month— I received two job offers! These jobs might have come a year after I started job hunting, but the seeds were sown in September 2023 when I changed strategies. Here’s what I did:
Starting in September, I started considering offline strategies for job hunting since the online approach wasn’t as fruitful. I shared my CV with everyone—friends, family even a bartender I once met. I would tell them to be on the lookout for UI/UX opportunities, and follow up with calls and texts.
In October, I volunteered at a conference, SwitchCon Africa, and strategically snagged the “green room” access to chat with speakers. I shook hands, and collected LinkedIn details, Twitter handles, and even phone numbers from every single one! (You never know.) One of the speakers—Chide Idoga—I met would be instrumental in helping me get my first job. She was the only one who would contact me weeks later, forward my CV to the HR team at the company she worked for, and hint at a possible internship.
I read an edition of #EnteringTech on the 3 Million Technical Talent (3MTT) Programme and I applied. At that stage, I had two job interviews but no job offer. I was torn; it was painful, but then I received news, in November, that I had been selected for the 3MTT programme.
By December, I posted the new certifications I got as part of 3MTT on Twitter and LinkedIn and the posts got zero engagement, but I didn’t think about it too much. But then, on New Year’s Eve, Minister Bosun Tijani—who created the 3MTT Programme—himself validated my LinkedIn post. I mentioned that I was looking for job opportunities, and the minister asked his network to view my profile and reach out if interested.
“Within a few hours, four different brands had asked for my CV, and by January 5, I had two job offers!”
Both were fully remote paid internships in my dream industries: edtech and data organisation/management. The company I eventually chose was Analytics Intelligence Africa. I’d met Chide, an Investor relations manager, who works there earlier in October, and she’d forwarded my CV to the HR department! I had been on their necks for 3 months, following up with the HR department. They finally sent me an employment letter when they noticed the minister’s spotlight on my profile. My discipline in 3MTT is UI/UX design, but I took additional artificial intelligence certifications just to impress the company.
This might sound weird and obsessive, but it makes perfect sense to a guy coming from a background in music and network marketing. The amount of “No”, “Stop trying”, and “Leave me alone” I had gotten from my time as an artist and a distributor cemented my hustle philosophy.
For anyone in a similar position, please keep at it. Try and FAIL repeatedly until the only option you can see is your win; when people say “No”, hear N.O.T.O. instead, or “Not on this occasion.”
People love tips, hacks, and tricks, and I am sure a few of the readers are wondering what I said in the 3 interviews that got me hired or what level of design expertise I have that made me stand out. For me, I know my secret is aggressive learning. Learning is a hobby for me. I know that sounds silly, but instead of doing the normal things others do when trying to relax, I open a book, watch an informative video, listen to a podcast, or start an online course. And like I mentioned, building an intention portfolio with passion projects also defined my path.
In conclusion, let me share my top resources from 2023, for life and UI/UX design. First, of course, is Entering Tech. It’s a newspaper for the tech era. Our parents often whine about us missing the news, but influencers know every detail about YouTube millionaires. Entering Tech was my digital paper: industry updates, relatable newbie journeys, and even job leads like the 3MTT in the October issue. That one story? It brought me here. Here are other resources I enjoyed:
Life: The Diary Of A CEO, Founders Podcast, Outliers by Malcolm Gladwell, Happy Sexy Millionaire by Steven Bartlett, the Duolingo App—where I am currently learning German, French, Maths and Music and the You Version Bible App.
Music:Dejavu by Seyi Vibes, Wire by T.I Blaze, and Awodi by Asake.
Design: ADPList — mentorship platform on different fields, this Free Figma Web Design Course on YouTube, Refactoring UI by Adam Wathan & Steve Schoger, Laws of UX by Jon Yablonski and The Design of Everyday Things by Donald Norman.
Donald has documented his job search journey on LinkedIn and Twitter, and his goal is to share a well-rounded story. We hope that you’ve learnt one or two things that can apply to your job search, business, or brand. If you’d like to connect with Donald, please check him out on LinkedIn (Donald Yotay) and Twitter (@Donald Yotay).
Tech trivia answers
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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14 || December || 2023
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#Issue 51
How to become
a comms professional
Greetings ET readers
In today’s edition, we’re taking a look at one of the more subtle ways to enter tech: comms.
Many tech companies, or tech-enabled ones, have communications or content teams with different goals from content marketing and sales, to public relations. PiggyVest, for example, has a pretty nifty content team with skilled comms professionals who help people understand what the business does. If you’d like to learn more, then hang on tight.
P.S: In next week’s edition, we’re bringing you 2024 predictions—and yes, one of them is that you will, unsurprisingly, discard your New Year resolution after one week.
Tech trivia questions
Some trivia before we begin. Answers are at the bottom of this newsletter.
Who is a communications professional?
Being a communication professional in tech is not the most popular skill out there, but it is a surefire way of entering into tech. Joyce Imiegha, a PR and communications professional, says that if you’re looking for significant room for creativity, autonomy impact and recognition for your work, then being a communications professional is the right way to go.
You must have heard the terms “content creator,” “content writer,” and “social media manager“, and while these roles appear eerily similar to what a communications professional does, they are different.
Joyce defines it as having the expertise, training, knowledge, and skills to effectively convey messages, build relationships, manage perceptions, and drive results to enhance organisational and individual goals through communication strategies and interactions.
Phew, you must be wondering all of these things for one person.
Put simply, a communications professional is someone who helps people understand and connect with a company. They act as the company’s voice, ensuring clear and consistent messaging across all channels. Communication professionals do this by using language, design, and other tools to create clear, concise, and engaging messages.
Now that we know who a communications professional is let’s delve into the skills you need to become a badass communications professional communicator.
Communications is an umbrella that covers all forms of an organisation’s internal and external communications. PR is just one slice of the cake that focuses specifically on enhancing the organisation’s image or reputation.
So, a PR personnel ensures that the company looks good on the outside at all times, while a communications professional ensures the communication of a company’s message regardless of the circumstances. “In terms of functions, communications roles centre around creating content for specific channels and audiences, while PR roles involve media relations, storytelling, reputation management and crisis management,” Joyce said.
Comms professionals take on different titles like Communications Manager, Public Relations Officer, Engagement Manager, or even Director of Strategic Communications.
How it works
So now that we know who comms professionals are, what kind of tasks do they do? Here’s teh five most important things communicators do.
Money matters
So how much do comms professionals earn?Raise your hands if you’re not learning a tech skill for the money. No hands, of course . “Generally, communication professionals can have competitive compensation packages, but they may not always match the salaries in certain technical or high-demand fields like software engineering, marketing, and so on,” Joyce tells me.
While the salaries may not always match the salaries of high-demand fields, “the level of experience and expertise you bring to the role can impact your earning potential.” Senior or specialised roles often attract higher salaries and the level of education and relevant training can also influence earning potential.
So, Joyce’s advice to you is to embrace continuous learning.
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You can learn comms too
Check out some of these resources that can upskill you into a great communicator.
Ask a techie
Q. I’m facing some difficulty in finding actual entry-level product management roles. How can I approach my job search? What sort of courses should I be taking and what skills should I be working on improving?
Finding entry-level roles can be quite challenging, especially for a niche role and fairly new role like product management.
In job searching, you may need to keep your eye out on several job boards. Here’s a detailed list of African tech job boards that promote jobs like product management. You may also want to go the extra mile when applying for these roles; reach out to the hiring managers and ask them what kind of applicants they’re looking for or ask your network to refer you to open job roles. You can also check out other roles like “product owner” or “product specialist” which are monikers for product management.
For courses, you should look at Product Dive. It’s a 6–month product management course made by Africans for Africans and many great product managers on the continent, including those at Flutterwave and Paystack, learnt at Product Dive. Also check out Utiva and AltSchool, they have courses that will help build you as a skilled product manager.
Finally, skills you need for product management include teamwork, leadership, and most importantly, communication skills. A product manager is the bridge between different departments and you need to learn how to communicate effectively. You can check out this conversation with a product manager on Centre Stage.
That’s all we can take this week. Have any questions about working in tech? Ask away and we’ll find answers for you.
Tech trivia answers
The first digitally operated and programmable robot was invented by George Devol in 1954 and was ultimately called the Unimate.
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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06 || December || 2023
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#Issue 51
Why you should try
focused hours
Greetings, ET readers
If you’re looking for short explainers on tech roles, we’ve got you.
Binge watch the one-minute Entering Tech shorts on YouTube, and hear tech bros describe their jobs. Listen to professionals from Flutterwave, Dojah, Interswitch and Found talk about their work, and see if you’d like to follow suit.
Tech trivia
Here is this week’s trivia. Answer is at the bottom of this newsletter.
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Long and hard hours
In today’s tech world, working long hours is often equated to productivity.
Tweets like this from tech influencers, for example, say that working overnight or long hours gets things done. While this might be a great approach to getting a lot of work done quickly, research has shown that employees who work more than 60 hours per week are more likely to experience burnout, which leads to decreased productivity, increased absenteeism, and health problems.
You might say no pain, no gain, but there might be better ways to get more work done without losing sleep.
Hey, it’s not rocket science. It is simply focused hours
What are focused hours?
Focused hours are two or more hours dedicated to deep, uninterrupted work. It’s also called “Focused time”. It’s the time people tackle their most demanding work with undivided attention.
People who practice focused hours don’t bother about the constant beep of Slack notifications…or hot Twitter goss. Focused hours aim to eliminate all distractions so you can do your best work and get it done faster.
Focused hours afford you a smarter approach to attaining your goals. Who doesn’t like smart work?
A study by the University of Texas at Austin found that employees who could focus on their work were more creative and came up with new ideas more often. Every startup needs fresh ideas to thrive, and focus time could bring fresh ideas that could give your startup a leap, which means more pay and bonuses.
Some other studies have shown that employees who engage in focused work can boost their productivity by up to 20%, meaning that tasks that would take the whole workday to complete can now be completed with 2 hours to spare. One study, conducted by the University of California, Los Angeles, found that employees who had dedicated blocks of focused time were able to complete tasks 50% faster than those who were constantly interrupted.
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Techies talk about focused time
Now that you know the benefits of focused hours, you might be considering trying out focused time. Here’s how young professionals are doing it:
Ifihan Oluseye, a software developer, says that prioritising tasks, setting boundaries, and single-tasking have helped her maintain a focused work culture. She says that having dedicated workspaces and noise-cancelling headphones has helped her remain focused during work hours. Ifihan also uses time-tracking apps to gauge her level of focused work hours occasionally. For Israel Adetunji, another developer, putting his phone on focused mode—or DND for Android users—helps avoid distractions. “When I am in my focused mode, I do not get any notifications which allow me to focus.”
“I plan my most intense task towards the morning,” Kelechi Njoku, deputy newsroom editor at TechCabal—and my boss—tells me. For people like Kelechi and myself who work in short bursts of energy, identifying the work that requires the most intense amount of energy and prioritising it makes all the difference.
“While I am not against working late into the night and having midnight sprints, the goal is to have a flexible schedule so that after you have worked through the night, your day is freed for other things like resting. “If I want a slower Monday, perhaps I do some of my work on the weekend”, says Kelechi. “The point is not to work, work, but to have time to rest and do other stuff.
Kelechi strongly believes that a focused work culture should be promoted at workplaces. “Employers should insist that once work has closed, employees should stop working,” he said. Israel agrees with Kelechi. “Founders need to understand that if they want their employees to be effective, they don’t want them to burn out, so you don’t want them working excessively,” he said.
Basecamp, a project management software company, has a policy of allowing employees to work from home on Fridays, but they must use that time to work on deep work projects that require uninterrupted focus. Buffer, a social media management platform, has a policy of giving employees two hours of uninterrupted time per day to work on their most important projects. While this policy is not a new concept for startups in other countries, perhaps it’s time for HR to yield to Kelechi’s advice and implement focused work hours in your startup…or in your day-to-day work life.
Ultimately, the sole purpose of adopting focused work time is to ensure a fair work-life balance. Working all of the time is not a fair way to live life. I know it might be impossible to rule out the culture of overwork in the tech ecosystem due to its high competitiveness and because many tech workers are passionate about their work and are willing to put in long hours to achieve their goals. However, my [unsolicited] advice is for you to try out focused time. Do let me know your thoughts about focused work time—faith.omoniyi@bigcabal.com.
Ask a techie
Q. Does tech as a profession have an age limit? Can someone be a techie or a tech professional all his life or does it have a time frame that one can be active in it?
No, there’s no age limit for tech professions. Just as we have programmers like Njoku Emmanuel who started coding during his teenage years, we have programmers like Masako Wakamiya, a Japanese woman who began programming at the age of 81 and went on to develop her app, “Hinadan.” Masoko is a testament to the fact that one can learn and excel in tech at any age. There’s also VM Vaughn who documented his journey to coding as a 56-year-old man.
A 2017 UC San Diego survey of adults aged 60 and older found that 14% learned to code for their job, 9% to improve their job prospects, and 22% to make up for missed opportunities when they were younger.
Tech as a profession doesn’t have a predefined age limit. It’s an industry that continually evolves, and many professionals work in tech throughout their entire careers. While there might be a perception of a bias toward younger individuals in some areas of the tech industry, there’s also a growing appreciation for the value of experience and diverse perspectives.
People can remain active in tech for as long as they’re willing to adapt, learn, and contribute. What’s important is to stay curious, keep learning, and be open to change to thrive in the ever-evolving tech landscape.
That’s all we can take this week. Have any questions about tech in Africa? Ask away and we’ll find answers for you.
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Tech trivia answer
About 90,000 hours; that’s how much the average person will spend working per a 2007 study
Jobs
There are more jobs on TechCabal’s job board.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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29 || November || 2023
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#Issue 50
How Jackleen Nnely
became a project manager
Greetings ET readers
We still have open roles for some superstar reporters in South Africa, Kenya and Nigeria.
If you or anyone you know is a great storyteller who’s interested in the business and human impact of tech in Africa, come join us to build Africa’s most important tech publication. Apply here.
by Timi Odueso
Tech trivia questions
Some trivia before we begin. Answers are at the bottom of this newsletter.
From Lagos to Northampton
In June 2021, Jackleen Nnely took a quick decision to pack up her bags and move from Lagos, Nigeria, to the UK. By September, she was already tucked away in the small rural town of Northampton.
Jackleen’s move wasn’t ignited by a grand wish to find a better job or escape Nigeria’s economic crisis…at least not at first. Before she left for the UK, Jackleen was managing African-led projects for Apple, and she had worked with some of the biggest media and entertainment companies since her undergraduate days. She was, by all means, doing very well for herself. So what made her leave?
One word. Traffic. Long, humid hours spent in Lagos traffic.
I’ve been sitting on my interview with Jackleen for months now—mostly because I wanted to use it for another story—but given last week’s discussion on Mastery v Efficiency, I wanted to highlight the life and career of a true master at project management—managing projects for Apple, MTV Base and Bentley—who has spent the past 15 years mastering her job, and is planning her future efficiently.
Here’s how Jackleen did it.
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How Jackleen did it
If you’ve ever lived in Lagos, you’ll understand. I was on my way to work one day, and I was stuck in traffic for hours. It was very early in the morning, I think… and I just decided that I didn’t want to do that anymore. I also had been looking at skilling up as a project manager and a master’s degree looked like the next best thing to do so I started working on moving, and by September, I was gone.
Money! But a lot of planning too, you know we project managers, planning na our work! I’ve always wanted to do my master’s as most of my friends had theirs. And when you’re young and your friends are going to school, you just feel left out. I had spent years hustling, and I wanted more in terms of my education. So while in traffic, I decided to start applying for a master’s degree in project management as soon as I could, and by July, I had gotten multiple admission offers, and by September, I was in the UK.
Yeah, it cost about £20,000 in total and that’s where the money comes in. So I’ve been working since I was a teenager!
Lmao. So I studied computer science, and I was actually still in university when my tech journey began. In my career, I started as a production coordinator, but I quickly transitioned into a producer role. I then moved on to become a project manager within my team. I’ve always been a structured person who likes to plan and work with spreadsheets, and that made me a natural fit for project management.
By 2016, I got a job at MTV Base Africa, and did a stint with a clean-energy tech company called OneWattSolar. People I met at my MTV Base job brought me to work at Apple for about 18 months.
In all this time, I was rather prudent with money. I saved a lot. I didn’t know what I was saving for, but I knew that money would come in handy. With my savings, I could afford to pay my fees, travel expenses, and rent. And when I got to the UK as well, I worked part-time for a bit during my master’s before I graduated and settled for a full-time gig.
It was, but it wasn’t new. When I first started my career in 2008, my plan was to study economics at the Lagos State University but I was given computer science instead which I ended up loving. And around the time I was an undergraduate at LASU, I was balancing work and school nicely, it got harder with my job at MTV Base but as a strong Naija babe, I ran it! Another thing that helped was being open with my bosses at work who helped me balance it all.
Also, almost everyone in my Uni had a side gig in tech, we were all full-time professionals, juggling school and work! Phew!
Finding a job as a foreigner in any country is never easy! It’s a new space, and you are still figuring things out, and then there’s the problem of a lot of companies wanting to see that UK experience on your CV. One recruiter actually asked to have a call with me to confirm if I was a “Native speaker”. I mean, my first language is English! Lol, so what was that about? This made me very intentional about my job search! I also wanted to understand the UK job market, so I played around with industries for a bit by getting a voluntary project management role with a non-profit company. This was also my way of giving back, and I loved every bit of it! Also, just to add, I had worked with some of the most important global companies in Nigeria, but I still needed some of that local UK experience.
I did that for a while, and then, in September 2022, I got ready to start my search for a full-time job back in tech. I had a couple of rules: I wanted to work with a quality company, and I wouldn’t apply for a job if over 20 people had applied for it. The market here is very competitive, especially in project management, and you have to be intentional about it. I also decided that I wanted to work remotely, and I set a base salary for myself. I used LinkedIn a lot—it was my best friend—and I applied to multiple jobs a day but they had to be the right fit. A couple of months later, I had 3 job offers from some major companies and I accepted to work at Bentley Systems.
There’s no traffic, for one.
But I’d also say Internet connectivity is a big one for me. I don’t have to worry about connecting to the internet or if I’ll have to buy three modems. Everything just works here.
Another shock was how welcoming the lecturers were. In Nigeria, you could get punished for challenging lecturers but here, they welcome it and that made getting my master’s seamless.
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Jackleen’s Notes
So Jackleen and I had an interesting 90-minute conversation—it’s 9,000 words long btw—but I’m going to stop here because I’d like to highlight the most critical points she made during our conversation.
The great thing here is that Jackleen is open to helping people and mentoring them through her mentorship platform, Immigrants in Tech. She can’t take all of us—because I also want to be mentored—but she’s happy to answer career questions via LinkedIn or through her mentorship platform. She’s also published a book, A Newcomer’s Guide to the United Kingdom, with Blessing Ashimi to help anyone who’s thinking of moving to the UK.
That’s all for this week. Once again, if you have thoughts on this edition, please send them to me at timi@bigcabal.com.
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Ask a techie
Q. How can I marry my studies in school and my development in tech?
The first thing to note is that you should be transparent with your employers; let them know about your school schedule. This way, no one is blindsided.
Next, partition your time. The great thing about school—or most schools—are schedules, there are predetermined classes. You want to make calendars that outline your working hours and your class hours. Also, make sure that you have a few hours in between for rest; both work and school take a huge chunk of brain power. Communicate this schedule to your employers as well, and redefine deadlines. If it’s possible to work out an asynchronous schedule, do that. What should matter is that you get the job done within the given timeline.
The same goes for your tech courses. Divide your time well.
Rest and play hard. This might sound counter-productive but it’s not. Being in school and growing your tech career will take a lot of focus, and if you don’t rest enough, you will burn out and lose both battles. So take regular breaks and do things that relax you.
That’s all we can take this week. Have any questions about working in tech? Ask away and we’ll find answers for you.
Tech trivia answers
It’s Dell’s acquisition of EMC Corporation in October 2016 for a world record (at the time) of $67 billion.
Opportunities
Jobs
There are more jobs on TechCabal’s job board. If you have job opportunities to share, please submit them at bit.ly/tcxjobs.
Disclaimer: TechCabal is not affiliated with or associated with jobs and opportunities listed on all its job boards and newsletters. All applicants bear the responsibility of researching about the roles and companies they apply to.
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22 || November || 2023
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#Issue 49
Efficiency v Mastery:
A gaming perspective
Greetings ET readers
Today’s edition is an answer to our most asked question, “How can I master xxx in x months?”
It should take you approximately 7 minutes to read, and I promise you it’s definitely worth it.
by Timi Odueso
Lessons from League of Legends
In an October 30 thread, I wrote about how much I love League of Legends—an online multiplayer battle arena game—and how it’s taken me two years to become an efficient player.
Let me explain: League of Legends has over 180 million players and 166 champions, most with five abilities. For each of these champions, there are about 63 runes that enhance their abilities, and about 200 items they can buy in-game (all of which will have different effects on the champions).
The main gameplay in League is called Summoner’s Rift where two teams battle to destroy each other’s base across three different lanes—it’s capture the flag. It’s a 5 v 5 game and everyone starts at Level 1 for every game. That means that you, a player who’s attained mastery of one champion, could be paired up with four other players you don’t know who want to try out new champions.
The result of the above: there no assured wins because winning isn’t just about how good you are.
Not because you’re bad players, but because even though it’s the same map and the same champions, it’s not the same item combinations, nor the same players, the same runes or even the same skins. In fact, the League wiki says that are over 2 million different item combos, and over 51 million different team compositions to play in the game.
There are too many moving parts to learn all at once. When my UX designer friend Boluwatife Oyinloye introduced me to League in November 2021, I felt like absolute crap for the first two weeks because my avatars, the champions I tried to play, died every minute. But the moment I found one champ I could play, a long-range sniper named Caitlyn, I latched on and played her—and only her—for twelve months straight. I played many good games, yes, but this meant that when Cait was banned in certain games or if someone else on my team chose Cait before I could select her, I would suck. A year later, I discovered Senna, a long-range undead champion, who I think is the best thing since small chops, and again, I latched on. I had two champs, but I still wasn’t efficient enough. I was too nervous, too unsure—I sometimes still am.
If you’re thinking, How dis one take consine me? Hold on, you’ll get it soon.
Nine months ago, I started frequently playing another mode called ARAM—All Random, All Middle. In this mode, the game picks one of League’s 166 champs at random for you to play. Everyone is also put on a single lane, instead of the three lanes in the standard Summoner’s Rift mode—which is different because you can pick which champion or lane you want. In ARAM, however, the computer selects a champion for you at random, and the game is played on one lane. I was forced to play champions I would never try over and over again.
I should mention that I didn’t play ARAM because I wanted to learn new champions, I did it because I sucked at Summoner’s Rift and wanted to win well at something.
More recently, League introduced a new map and I find myself playing any champion on that map and doing fairly well. As I said in this tweet, I’m not a top player yet, but I’m comfortable enough in my champion’s skin because I know what I’m up against—I know who I am fighting.
First, be efficient…
Now, how does this winding story concern you and why should you give a flying rat’s rump?
Well, because by far the most frequent question I’ve been asked on #EnteringTech’s Ask a Techie segment is: “Can I master xxx within a couple of weeks/months?” or some variation of it. Some even add “…and get a dollar-paying job too?”
And each time, it takes every morsel of good judgment I have, and the threat of my manager Muyiwa beating me not to say, “No, the hell you can not! Na play?”
Mastery, or even efficiency, takes a surmountable amount of time and hard work. It’s not enough that you read about something or are good at doing your everyday role, you have to know what’s out there too; what your competition looks like, how you fare against it, and how you can play on the same field.
When I’m not doing the only thing I love 100%—sorry Muyiwa, work is not my passion, I lied on the application form—I work as a Senior Editor at TechCabal where I manage newsletters. I’ve been at TC for almost three years now, and I can confidently say I’m only just understanding digital media products now.
I’ve been good at my job since day 1. For example, when I started, it would take me six or seven hours to code our flagship TC Daily which I wrote for two years straight, and I’d work late nights but my team and I always got TC Daily out on time. Now, it takes me considerably less time to code TC Daily—about two hours on most days, and I hardly have to work late nights. Now, my direct reports always ask how I do it relatively quickly, and I always say the same thing: “I did this every single workday for two years straight, and I’m still learning.”
While I’ve been good at writing or coding TC Daily, I’m only just starting out being good with newsletters because now, I’m not only aware of my job, I’m aware of the jobs of the product, design and engineering teams at Morning Brew, the Skimm, Bloomberg, The Hustle, and all the other international publications that have newsletters I want to compete with. I follow them closely, I have SWOT analysis on every single one—I even stalk their reporters on LinkedIn and X (Twitter).
I’ve worked three years on media products but I’d never describe myself as a master—I’m nowhere close. But I am super efficient with building and managing them.
It’s the same for any role, whether design, software engineering, or marketing, everything takes time to master or be efficient at.
Rome, like the Lagos-Ibadan Expressway, wasn’t built in a day—or a year, or a decade in fact. Mastery will come eventually, but efficiency is what you must achieve first when you’re starting out in tech.
*This newsletter is not for geniuses and the “what if” hawkers who think they can use probability to enter the promised land. But if you found something in this edition enlightening, or don’t agree with my thoughts, or just want to gab about League of Legends, shoot me an email at timi@bigcabal.com
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